Adam, co-founder of Lifelong, is from Great Britain and has been living in Stockholm for five years. He has a background in digital business and was working in a company with sales and distribution, but he felt that he wanted to contribute in reducing plastic waste in the society. Adam and Anastasia decided therefore to launch Lifelong, with the vision of a plastic-free lifestyle as well as long-lasting products.
“It does not feel like I’m working, instead it feels like I’m trying to help”, Adam
At present many of Lifelong’s customers are environmentally aware women, but the products are actually intended for anyone. With Lifelong, Adam and Anastasia want to prevent unnecessary water transportation as well as reduce transport emissions, at the same time as to allow customers to reuse their personal care dispensers for a long time. Adam and Anastasia plan to start a tree-planting system and are currently looking for the perfect partner to work with.
Adam is very committed to his work but most of all to his two children. In his spare time Adam likes to relax by doing Brazilian jiu-jitsu.