Unwrapped is an online circular food store that was founded in 2019 by Sarah from Australia and Hanna from Sweden.


As a Zero Waste Stockholm member you get the following discounts:


  • 10% on the first purchase
  • 5% for all following purchases over 499 SEK
Sarah and Hanna met in 2015 whilst working together within the marketing department for an e-commerce company in Stockholm. Having always been two environmentally aware people, they became frustrated with the amounts of trash their households were producing and everything wrapped in disposable plastic. So they took action and self-funded their online store - Unwrapped! The girls believe an online store is more convenient and can help reach more people on their journey to creating less waste. 

We wanted to do something more meaningful, something to make our kids proud”, Sarah

“It should not be a privilege to shop zero waste”, Sarah

How does Unwrapped's reusable system work?


1. Order
Browse through their assortment of products, and the checkout choose the reusable container option. A deposit fee of 10 kr per container is then added. When you return the containers, you get the deposit fee back as store credit.
2. Delivery
Your order will be delivered to your home or a PostNord service point depending on where you live in Sweden. Then once you have received the products, transfer them into your own containers. You also have the option to pick up your order at their warehouse on Linnégatan 89C, Stockholm.
3. Return
Book a return within 15 days by emailing Unwrapped or by taking your delivery box back to a PostNord service point. When the containers are returned, you will receive your deposit fee back as store credit. The containers are then washed and reused for the next customer.
In 2019 Sarah and Hanna launched Unwrapped with just 30 products. Since then the range of products has been evolving to over 150 products. At Unwrapped you will find a large assortment of 100% vegan and mostly organic products, with a growing selection of Swedish products. Products include package-free dry foods such as grains, rice, pasta, beans, lentils, nuts, seeds, granola, muesli, coffee, chocolate, spices and much more. You will also find plastic free home and hygiene products such as soaps, bamboo toothbrushes, tooth paste tablets, period pants and clothes washing powder.
In the beginning many of Unwrapped’s customers were internationals living in Stockholm, but inch by inch more and more Swedish locals have shown their interests in buying zero waste. The goal with Unwrapped is to allow anyone to consume without generating waste, therefore Sarah and Hanna are working hard to propose affordable products. Another goal with Unwrapped is also to inspire and help people in their transition towards zero waste, that is why Sarah and Hanna have a blog where they share recipes, advice about the zero waste life-style and environmental information about packaging and recycling.

It is so much more satisfying to work with something you are passionate about”, Sarah

Sarah and Hanna are both members of Zero Waste Stockholm and they are looking forward to this collaboration in order to support each other. Right now Sarah and Hanna feel satisfied in their professional lives. Having their own online shop can be stressful and takes a lot of time, but it is at the same time very rewarding and they have learnt a lot. In their spare time Sarah enjoys being out in nature and Hanna enjoys running.