“Not throwing away anything is better for the environment than recycling waste, so packaging-free is very important”, Ingrid
Many of Hushållet’s customers are European expats from Germany, France and other countries in Europe. who were used to finding zero waste shops in their country and are now traveling across the city to shop at her store. Now her main challenge is to be more visible in the market and Ingrid wants to attract more Swedish locals to her store. One of her main goals is to raise awareness among Stockholmers and encourage them to rethink the way they consume. At the same time she recognizes that buying zero waste is a new way of thinking which takes time to change. Therefore, she points out the necessity of informing people about these issues and acknowledging that this is actually one of the biggest investments for ourselves and our future. Ingrid is very enthusiastic about the collaboration with Zero Waste Stockholm and she wishes that similar zero waste stores like Hushållet will emerge across Stockholm in the future.
Ingrid manages everything by herself at Hushållet, from the social media to product research that she finds on the internet and through collaboration with other local entrepreneurs. Ingrid consumes the products from her own shop, is a vegetarian and her biggest hobby is horse riding.
“I wanted to do something important”, Ingrid